Saudi Arabia is making sincere efforts towards economic, social and cultural diversification with the works in progress on giga-projects, which are designed to be places of inspiration, discovery and fruitful engagements for the millennial generation.
The biggest development projects till date: Qiddiya Entertainment City, NEOM, the Red Sea Project and Amaala resort will shape the future of tourism as an important hub to meet and satisfy the recreational, social and cultural needs of the Kingdom’s current and future generations.
Crown Prince Mohammad bin Salman in 2016 mandated the development of long-term model of prosperity for the Kingdom and the result was Vision 2030, an ambitious yet attainable blueprint to ensure that Saudi Arabia is a vibrant society, a thriving economy and a progressive nation.
These developments are part of the Crown Prince’s ambitious plan Saudi Vision 2030 that aims to diversify the economy, away from a dependency on oil and society with varied and rich experience of a quality lifestyle including world class tourism.
In response to multiple societal challenges including limited entertainment options, demographic and social change, careers in a world beyond oil, and public health, the Public Investment Fund (PIF), a sovereign wealth fund owned by Saudi Arabia has been tasked with developing the series of “giga-projects.”
The Qiddiya project aims to meet these challenges by providing a destination where Saudis find excitement, inspiration, creative communities and career and investment opportunities. Qiddiya city has been named after the Aba Al-Qid road (Camel Trail) that used to connect Al-Yamama to Hijaz. When completed Qiddiya will become a place to live, work and play, a prominent landmark and an important hub to meet and satisfy the recreational, social and cultural needs of the kingdom’s current and future generations.
NEOM, is a giant zone being being developed in the northwest of Saudi Arabia with a $500 billion investment support from the Public Investment fund (PIF). The project, which has been described as “the destination for the future of living,” will stretch across the Egyptian and Jordanian borders and aims to transform the Kingdom into an international pioneering example, through introduction of value chains of industry and technology. The area earmarked for the NEOM project offers excellent prospects for leisure tourism, combining the Red Sea, beautiful beaches and islands and unspoiled natural beauty.
THE RED SEA PROJECT
The Red Sea Project, one of the giga-projects announced by the crown prince in 2017, is billed as one of the the world’s most ambitious tourism and hospitality projects: An ultra-luxury destination that is being created around one of the world’s hidden natural treasures. The Red Sea Project will set new standards in sustainable development and redefine the world of luxury tourism with objectives to position the Kingdom on the global tourism map.
The Amaala project is another global destination aims to focus on ultra-luxury “wellness tourism” and the arts alongside other Red Sea mega-projects NEOM, a 26,500 square mile business zone and Saudi Arabia’s answer to Silicon Valley currently under development in the northwest of the kingdom and the Red Sea project. This ultra-luxurious destination on the Kingdom’s northwestern coast of the Red Sea has been announced by the PIF, which is spearheading the project and will provide initial funding. Partnership and investment packages will be available to the private sector as it progresses.
As envisioned in Vision 2030, Amaala – along with the other giga-projects — will support the diversification of Saudi Arabia’s leisure and tourism industry, while promoting cultural conservation, ecological preservation and sustainability.
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