Die größte Volkswirtschaft der MENA-Region erlebt eine Phase des tiefgreifenden wirtschaftlichen und gesellschaftlichen Wandels. Mit seinen 32 Millionen Einwohnern, davon rund zwei Drittel unter 25 Jahren, ist das Königreich der ‚Fixpunkt‘ der Golfregion, nicht nur als Absatzmarkt, sondern zunehmend auch als Produktionsstandort.


SAUDI-ARABIEN - Ein Markt mit 32 Millionen Konsumenten. Wie Sie diese erreichen, zeigt Ihnen die AHK Saudi-Arabien.

Saudi-Arabien - Wichtige Informationen auf einen Blick.


Saudi-Arabien - Veranstaltungen

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Die Staaten des Golfkooperationsrates haben unterschiedlich ambitionierte Programme für den Ausbau erneuerbarer Energien vorgestellt. Erste Projekte leiten die Energiewende ein.

Saudi Arabia is making sincere efforts towards economic, social and cultural diversification with the works in progress on giga-projects, which are designed to be places of inspiration, discovery and fruitful engagements for the millennial generation.

The biggest development projects till date: Qiddiya Entertainment City, NEOM, the Red Sea Project and Amaala resort will shape the future of tourism as an important hub to meet and satisfy the recreational, social and cultural needs of the Kingdom’s current and future generations.

Crown Prince Mohammad bin Salman in 2016 mandated the development of long-term model of prosperity for the Kingdom and the result was Vision 2030, an ambitious yet attainable blueprint to ensure that Saudi Arabia is a vibrant society, a thriving economy and a progressive nation.

These developments are part of the Crown Prince’s ambitious plan Saudi Vision 2030 that aims to diversify the economy, away from a dependency on oil and society with varied and rich experience of a quality lifestyle including world class tourism.

In response to multiple societal challenges including limited entertainment options, demographic and social change, careers in a world beyond oil, and public health, the Public Investment Fund (PIF), a sovereign wealth fund owned by Saudi Arabia has been tasked with developing the series of “giga-projects.”

The Qiddiya project aims to meet these challenges by providing a destination where Saudis find excitement, inspiration, creative communities and career and investment opportunities. Qiddiya city has been named after the Aba Al-Qid road (Camel Trail) that used to connect Al-Yamama to Hijaz. When completed Qiddiya will become a place to live, work and play, a prominent landmark and an important hub to meet and satisfy the recreational, social and cultural needs of the kingdom’s current and future generations.

NEOM, is a giant zone being being developed in the northwest of Saudi Arabia with a $500 billion investment support from the Public Investment fund (PIF). The project, which has been described as “the destination for the future of living,” will stretch across the Egyptian and Jordanian borders and aims to transform the Kingdom into an international pioneering example, through introduction of value chains of industry and technology. The area earmarked for the NEOM project offers excellent prospects for leisure tourism, combining the Red Sea, beautiful beaches and islands and unspoiled natural beauty.

The Red Sea Project, one of the giga-projects announced by the crown prince in 2017, is billed as one of the the world’s most ambitious tourism and hospitality projects: An ultra-luxury destination that is being created around one of the world’s hidden natural treasures. The Red Sea Project will set new standards in sustainable development and redefine the world of luxury tourism with objectives to position the Kingdom on the global tourism map.

The Amaala project is another global destination aims to focus on ultra-luxury “wellness tourism” and the arts alongside other Red Sea mega-projects NEOM, a 26,500 square mile business zone and Saudi Arabia’s answer to Silicon Valley currently under development in the northwest of the kingdom and the Red Sea project. This ultra-luxurious destination on the Kingdom’s northwestern coast of the Red Sea has been announced by the PIF, which is spearheading the project and will provide initial funding. Partnership and investment packages will be available to the private sector as it progresses.

As envisioned in Vision 2030, Amaala – along with the other giga-projects — will support the diversification of Saudi Arabia’s leisure and tourism industry, while promoting cultural conservation, ecological preservation and sustainability.

Read more here -Arab News

German chauffeur service Blacklane is planning an initial public offering (IPO) in the next three years, its chief executive told Reuters, as it strives to build its position in the fast-growing premium taxi market.

Any flotation would follow those of larger ride-hailing rivals. US group Lyft listed last month with a valuation of $24.3 billion, while Uber is planning an IPO that values the company at $80.5-$91.5 billion.

“This would be a natural evolution of our business model and our traction to IPO in the next years to come. That’s pretty realistic,” Blacklane CEO Jens Wohltorf said in an interview on the sidelines of a tourism fair in Dubai. He declined to provide any details.

Blacklane, which competes with the likes of British premium car service Addison Lee and UberBLACK, the ride-hailing app’s luxury arm, caters to business customers in 300 cities in 60 countries.

Uber, by comparison, says it is available in more than 600 cities worldwide. Blacklane is expanding into 20 cities in the Middle East this year, including Cairo, Wohltorf said. It will invest $10-$20 million in the expansion, financed by the company and its shareholders, which include German premium carmaker Daimler AG and Abu Dhabi-based Al Fahim Group, he added.

Wohltorf said Blacklane’s core driver service was profitable, but that overall the company was not because it was expanding in areas such as airport express services.

“If we decide we don’t want to grow one hundred and twenty percent year over year anymore, but slower, we could immediately turn it around,” he said. Blacklane currently does around half of its business in Europe, with about a third in the US and the rest in the Middle East and Asia.

The company was founded in Berlin in 2011. -Arab News

The German National Tourist Board (GNTB) has announced that it will be showcasing a range of key destinations at Arabian Travel Market (ATM) 2019, which takes place at the Dubai World Trade Centre from April 28 to May 1.

Participants from Germany partnering with the GNTB this year include Hotel Palace Berlin, Frankfurt Tourist and Congress Board, Baden-Baden Tourism Board, Outletcity Metzingen, the State Tourist Board SouthWest-Germany (Baden-Württemberg Tourismus) and the Black Forest Highlands (Hochschwarzwald Tourismus).

The GNTB’s tourism partners covering local tourist boards, luxury hotels, hospitality, retail, spas and theme parks, each has its own unique proposition, whether spring, summer, autumn or winter, emphasizing that Germany is a diverse and unique all year-round travel destination.

Underscoring the relevance of ATM to ‘Destination Germany’, Sigrid de Mazieres, Director for the Gulf countries at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), said: “ATM presents us with an ideal opportunity to showcase our wide-ranging tourism offering from dynamic cities to breathtaking countryside with fairytale castles, lush forests and mountains. In addition, there are great family attractions, excellent shopping centers and superb sightseeing opportunities – visitors will be fascinated by the incredible diversity that Germany has to offer.”

The GCC market is Germany’s third-largest non-European source market behind China and the US and is important for Germany. GCC travellers tend to stay an average of 11 nights and spend on average $5,300 per person per trip, significantly more than other international travellers.

According to the latest forecast from the GNTB, GCC nationals visiting Germany are expected to grow to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights from Gulf nationals recorded in 2018, with key markets being UAE, Saudi Arabia and Kuwait.

The forecast increase is being attributed to the collective efforts of all German Tourism stakeholders identifying and accommodating the travel requirements of GCC nationals, not to mention the excellent connectivity provided through flights from the GCC to Frankfurt, Munich, Dusseldorf, Hamburg and Berlin. In Germany’s hospitality and retail sectors, it is common to meet Arabic speaking staff, familiar with Islamic culture and tradition. Hotels offer copies of the Quran and prayer mats on demand, connecting family rooms, plus restaurants serving halal food are easy to find.

Germany’s attraction as a destination of choice for tourists, is further illustrated by the number of visitors recorded in 2018. Last year, Germany’s inbound tourism figures reached record levels for the ninth year in a row. According to the German Federal Statistical Office, there were 88 million international overnight stays recorded (in accommodation establishments with at least ten beds) – an increase of 5% compared with 2017. According to IPK World Travel Monitor’s annual survey, in 2017, Germany was the top ranked country among European tourists for cultural trips and with 13.1 million inbound business travellers from Europe, it ranked number one as a business destination in 2018. — SG

Mr. Abdulrahman Al-Suhaimi, Board Member of Asharqia Chamber, in his inaugural speech, said that Saudi government has seriously focused on the development of the renewable energy, taking the total generation to over 44GW by 2032.

Mr. Oliver Oehms, Delegate of the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO), Ms. Katrin Pasvantis, Director of the German Trade & Investment (GTAI), Mr. Quentin Blommaert, DEinternational Consultant and Mr. Hossam Al-Shafi, Consulting Engineer of the company Fichtner Saudi Arabia were, among others, present at the workshop.

Mr. Ranau gave an outline of 30 years’ energy transition in Germany from the conventional to the renewable sources saying that currently renewable energy share in Germany has reached around 118GW, out of the total 207GW produced. He said that Germany in its pursuit of a clean energy for a better environment is to phase out all kinds of coal plants by 2035 and nuclear plants by 2022 for safety reasons.

The German ambassador stressed the importance of energy security and reliability of energy with the exponential growth in the area of renewable energy in Germany. He noted that Germany has kept on developing new technology in order to generate cheap energy for the use in industries and for heating or cooling systems as well.

Mr. Ranau noted that Germany has excellent relationships with the Kingdom in both economic and political fronts adding that bright prospects have emerged for cooperation in all the economic sectors between two countries after the launch of the Saudi Vision 2030. He also pointed to the newly emerged Saudi entertainment industry to which Germany has something to offer as well.

Ms. Katrin Pasvantis pointed out that there has been high social acceptance for the development of renewable energy in Germany. She noted that German firms are interested in sharing their experience for the development of Saudi renewable energy particularly solar energy. She said Germany has the latest technology, equipment and machinery in the generation of renewable energy.

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